Promotion

Promotion Video for SmartRate App Package G - Video Production

A promotional film for Smart Rate, 'The Pawnshop MV'. Built around a street anthem every Hong Konger can sing along to, it invited internet personalities Nate and Jessie as leads to bring to life the everyday frustration of changing foreign currency before a trip; the film went viral within two weeks of release, reaching hundreds of thousands of views — a clear demonstration of KOL-led video marketing.