Product Video

Product Video for Arnold Palmer Package G - Video Production

Product Video for Arnold Palmer (Package G)

The American brand Arnold Palmer has, over the years, consistently maintained meticulous material selection, fashionable designs, and varied colour palettes, establishing itself in the fashion world for over forty years with its four-colour umbrella. In recent years, Arnold Palmer has become active in the trend scene, winning the favour of style mavens, and has collaborated with many fashion icons. To express a brand-new fashionable image for this traditional brand of Arnold Palmer, for this shoot we deliberately used foreign models and filmed at a low-density detached-house residential development. The finished video achieved unexpectedly impressive results: the filmed setting is full of European charm, exuding a continental flair; moreover, the content of the video combines functional introduction with fashion in one, truly a rare gem among Arnold Palmer's past product promotional videos.