Promotion

Promotion Video for SmartRate App Package G - Video Production

Promotion Video for SmartRate App (Package G)

Smart Rate "Half a Catty, Eight Taels" MV. At the time, the client (Smart Rate) had a very imaginative idea: how could the heartache and frustration of having to exchange foreign currency before travelling be expressed in a vivid way? "Half a Catty, Eight Taels," a neighbourhood song that every Hong Konger can sing by heart, naturally became the main thread of this creation. For this video production, V1 Media invited two internet celebrities (Key Opinion Leaders, KOLs) – Nate and Jessie – to play the male and female leads respectively, vividly portraying an episode in the daily life of a typical young Hong Kong couple representing countless others: what to do when there isn't enough money to exchange smartly? Through the lively performance of the two KOLs, the video sparked an enthusiastic response online as soon as it was released; within just two weeks of frenzied sharing, views reached the hundreds of thousands! The video successfully harnessed the eye-catching appeal of KOLs, spreading across the internet through video marketing with remarkable results!